Pearl Krea-Cion operates in an exceptionally competitive landscape, we have a huge number of competitors, a few black owned brands already established in the Canadian fashion space are Kaima Designs, Papaya & Co., Caffery Von Horne, Kwesiya amongst others. These brands mostly have their products made outside of Canada and not only offer similar products to that of Pearl Krea-Cion but also target the same demographic as Pearl Krea-Cion and creates with the African prints too.
Their products are intended to appeal to elites as well who have access to good amount of disposable income to purchase their products which often doesn’t come cheap.
Our competitors have been able to build a digital footprint for their brands via various mediums and this is what we hope to emulate in the coming years.
Our business advantage in this cut throat business terrain largely lies in the uniqueness of our African themed designs, the excellent customer service we offer and a competitive price range that meets the budget of a large number of people in our target audience.
We pride ourselves in customer satisfaction and strive to make every first time customer a returning customer by making them feel highly valuable to the brand because in reality they are.
Furthermore, asides the fashion products, we hope to be involved in numerous CSR projects. This will put us in the right light as a brand not only interested in making sales but one also interested in the welfare of the community and this can be a competitive edge for our brand.
PEARL KREA-CION INC. 