The Canadian fashion industry is a dynamic, diverse and ever evolving business sector that’s big enough to accommodate new entrants. It encompasses the design, manufacturing, retail of clothing, accessories and footwear. It contributes significantly to the country’s economy, culture and identity. The industry is characterized by a mix of established brands, emerging designers and a growing focus on sustainability and inclusivity.
The Canadian fashion industry is a significant contributor to Canada’s economy, generating over $30 billion in annual retail sales and supporting approximately 600,000 jobs with major fashion hubs in Toronto, Montreal, Vancouver and Calgary. This cities are known for their thriving fashion scenes including fashion weeks, boutiques and designer studios.
Canada has a diverse clothing, market size with various segments ranging from high end luxury brands to fast fashion retailers. Online and e-commerce brands have seen a substantial growth in recent years. The industry is increasingly inclusive, celebrating diversity in both design and marketing. Many local Canadian fashion brands focus on creating clothing that reflects the multiculturalism of the country.
This brings us to whom the target market for Pearl Krea-Cion really is.
