With one of our co-founders years of experience in marketing, we understand that a good marketing plan for an alternate brand as ours is largely about identifying and understanding from research a group of people, their wants, needs and then satisfying it with the right products and services at a good price that’ll equally allow us break even.
However, it is imperative to first understand the industry we operate in.
Social Media Marketing
Social media marketing is simply the use of social media platforms, campaigns, tools and websites to promote a product or service in other to reach potential customers.
Most social media platforms like Facebook have a built-in data analytics tool which enables businesses to track progress of their ad campaigns. Platforms like Facebook, Instagram, Twitter (now X) and Tiktok allow brands to showcase their personality, style and values thereby attracting potential customers and creating a community.
As a forward thinking brand we understand that the majority of our target audience uses at least one of this platforms and we intend to reach them through well targeted ad campaigns on Facebook, Instagram, X, Tiktok and YouTube using a landing page strategically designed for sales optimization.
Social media advertising affords us the ability to target only residents of Brampton or other specific demographics, interests or geographic location while also serving as a market research tool. Social media is a versatile and highly valuable tool for Pearl Krea-Cion.
Influencer Marketing
Influencer marketing is a form of social media marketing which involves endorsing an influencer who has an influence over peoples buying decision through their highly engaging social media platforms to promote a product or service.
We’ll be working with two male influencers and 3 female ones to create awareness for our brand across Canada.
With the phenomenal changes in the fashion industry, influencer marketing has given fashion brands a new avenue to connect with new customers. It has also impacted how a pool of customers become aware of new brands to try out or have on their radar for future patronage. Furthermore, influencer marketing when done right with the right influencer can help reach undiscovered audience brands never exactly knew existed.
PEARL KREA-CION INC. 