SWOT Analysis

Strength

1. The brand founders are the number one source of strength for the business. Their collective interpersonal, creative, business development and marketing skills lays a foundation upon which growth for the company will be achieved.
2. The brand is customer centric which will make customers perceive how valued they’re and become word of mouth marketers for the brand. We understand that beyond our products, we also owe our customers excellent customer service.
3. The current location of our business in a culturally diverse neighborhood is an added advantage to the brand. 
4. The brands products are not only reasonably priced against that of its competitors but also unique and niche targeted.

Weakness

1. The brand plays in an exceptionally competitive industry and this is a major concern we’ve however taken into consideration.
2. As a young start up brand, non-availability of funds needed for certain projects is weakness as fashion is a capital intensive business.
3. The business is being established in economically unstable times.

Opportunities

1. Outstanding service will lead to repeat business.
2. Many potential product lines for expansion like African themed accessories.
3. Good working relationship with fashion industry stakeholders.

Threats

1. High start up and running cost.
2. Existing competitor brand focusing on our market.
3. Unforeseen economic and government policies.