Target Audience

The target audience for Pearl Krea-Cion are mid to high class income earners mostly of African descent who shop for alternative fashionable clothing on a monthly or bi-monthly basis. These are people mostly within the ages of 25-40 for women and 25-45 for men. They most likely wear sizes 11/12 to 19/20 for women and M – XXL for men depending on the diverse body size and shape.

Our target customers believe fashion is a way to express themselves hence the constant need to shop for fashionable clothing items often. They want fashionable items for special events, weddings, church, dinner down to baby showers.

 Our target audience are not limited to medical workers, tech enthusiasts, media personalities, law practitioners, entertainers etc. within Brampton and beyond. Those in our target audience are people with a monthly disposable income set aside for fashion shopping.